Analytics warehouse & dashboards
Your product's events in one queryable warehouse, with dashboards that answer the questions the business actually asks.
What we build
Product and operational events routed into a warehouse you own and can query, a documented schema for every captured event, and dashboards for the metrics you agree matter — funnel, revenue, retention. Suits a product that already emits events (or is having them instrumented) whose numbers currently live in scattered tools or nowhere. For instrumenting the in-app events themselves choose the product analytics service; for system health and alerting choose observability. We run our own business on exactly this setup — dashboards embedded in our own admin portal included.
What you get
- A queryable warehouse receiving the product's events, with history retained
- A dashboard showing each agreed business metric on live data
- A written schema reference covering every captured event
How the work unfolds
- Agree the metrics and event schema with the business
- Route events into the warehouse
- Build the dashboards
- Embed the dashboards in your product's admin UI
- Write the schema reference and hand over
- Wire marketing-spend attribution end to end
- Stand up warehouses for non-production environments
What shapes the price
Before you see a number, our scoping conversation asks:
- How many separate systems need to feed the warehouse — just your product, or also things like your payment provider or ad platforms? Each extra source is its own routing, schema and reconciliation work.
- Do you spend on marketing and want to see which spend actually turns into revenue? Attribution is its own pipeline: campaign tagging, a first-party cookie (your marketing site and product must share a domain for it to ride across), ad-platform integration, and the joins that make cost-per-customer a query.
- Where should the dashboards live — a BI tool on top of the warehouse, or built into your own admin interface? BI dashboards are included in the core build; embedding them in the product's own admin UI is its own work — an API, access control, caching and hand-built charts. Building ours took two days against one for the BI version.
- Should the warehouse cover just production, or your test environments too? Each extra environment is its own event routing, permissions and views — and views only apply once that environment's events have actually arrived, so it is real per-environment work, not a copy-paste.
How an engagement starts
Teams often combine it with: